Brand Identity Design
Build a brand that stands out and sticks.
Even with the constant evolution and advances in platforms, tools, and tech in reaching your audience, one core component must ring true. How your customers feel about your brand is what builds relationships and loyalty, and makes them true advocates for your product or service. Creating a cohesive look and feel across every channel gives you the consistency you need to reinforce those connections, whether the engagement is on social media, digital, mobile, or dropped into an old-school postcard or invite to your next corporate event. Your brand identity must convey your USP at every given opportunity. OEA’s creative, interactive, design, and digital teams work collectively to ensure your brand imaging is consistent, compelling, and effective. By strategically aligning your brand elements with your business goals, you increase recognition and create stronger brand equity.
Logo & Iconography
OEA’s creative and design experts have delivered award-winning brand elements for over 30 years. Maintaining the essence of your brand is job one. While the tools for creating visual content have evolved dramatically, the technology and platforms available give us a diversified palette from which to create memorable logos and icons.
Typography
Like fashion, art, or any cultural elements, trends in typography evolve. Our design team stays on top of the fonts and typestyles that are trending, especially given their use on increasingly mobile, online, and digital platforms. Minimal, bold or 3D/Animated – font should be selected to reinforce brand and elevate the UX.
Color Palette
What’s a Pantone Book? Living in the Adobe world, tools and technology used for color selection vary by platform. Whether creating a new brand standard or creating content or design in new environments, our creative, interactive, social, and digital teams pay close attention to color theory, trends in demographics, and audience response to color.
Imagery & Graphics
We bring all the tools and tech to the table. Our team is on target – from photo, illustration, and design selections that support our clients’ brands, to the production standards and processes we follow during execution. Whether print or digital – OEA delivers edge and innovation with a longstanding standard to create breakthrough designs.
Brand Style Guide
Creating a playbook for the look, feel, style, tone of your brand is an important tool to maintain cohesive, powerful messaging. At OEA, we also realize that a brand style guide is a living, breathing document and is subject to alteration as tools, platforms, and technologies change. While we can help you identify and maintain those standards, we can also help you break them to create what’s exciting and next for your brand messaging and objectives.
