Digital Marketing
Make your digital mix move – your customer and your bottom line.
O’Brien et al. integrates the digital and social tools and platforms you need to garner the response and the return you need. Our interactive and UX team is well-versed in the formats required to ensure your message is delivered where and when it is necessary. Our process starts with getting to know your current SWOT analysis, identifying opportunities, and weeding out ineffective digital tactics.
As your digital marketing agency, our team is poised to make strategic recommendations based on your brand goals and existing data. With this knowledge and integration, we can put together flexible campaigns and marketing and adjust as additional data comes in. Our marketing mix includes partners that specialize in data analytics and identify which platforms are effective and which need to be tweaked, so you get the results you seek.
Working closely with our media planners and content teams, we can devise fully scalable campaigns that include:
Display Campaigns
Reaching your audience where they already exist is a powerful mix of art and science. OEA’s social media planners, content managers, and interactive teams integrate to create more opportunities to engage with your customers and build your brand. Backing up content creation with data, testing, and flexibility allow us to pivot to ensure maximum reach.
Native Ads
The power of native advertising is in its placement alongside relevant content. Our social team and content creators can position your brand strategically to engage based on user interest, resulting in enjoyable, relevant content that often outperforms standard display ads when it comes to click-through and conversion.
Paid Social
The O’Brien integration specialists and media planners are experts in targeting the most relevant and robust sources for placement of brand messaging. Paid placement is quite simply one of the most effective ways of targeting new customers and reaching wider swaths of viewers, which in turn leads to more conversions and higher click-through rates.
Video Advertising
One of the first agencies in the region to offer in-house video production capabilities to our client base, OEA’s innovative approach to video gives you a partner that can affordably give you access to video content to engage across any number of platforms.
Pre-Roll Video
Adding video elements to your social and digital marketing doesn’t have to be an overthought process. OEA’s in-house capabilities and services give you scalable, affordable video options that allow you to reach more viewers and connect with new audiences.
Digital Out-of Home & Connected TV
With more and more people dropping traditional cable, the cord-cutting trend is giving way to a rise in streaming and digital opportunities. Our media team is at the forefront of all CTV platforms and reach audiences targeted by some of the most specific parameters yet, targeting viewers by interest, location, demographic, and more. Don’t dismiss the power of CTV and put OEA to work for you.
Retail Media Networks
Integrating omnichannel opportunities is built in to OEA’s capabilities. Our media team can extend your digital messaging to your customer at any and every stage in the buying process. The level of targeting gives viewers a fully engaging experience, through every channel.
Programmatic Campaigns
As an integration provider, OEA works in tandem with digital data specialists who add efficiency to our client’s spend and return. The move toward programmatic marketing adds a layer of automation and efficiency to digital campaigns, allowing precision with targeting, relevance, and content.
Geofencing, Remarketing, & Shopping Campaigns
We go where you go. You go where they go. Geofencing and remarketing put you in your customer’s experience throughout the buying channel. Our interactive and media teams collaborate to ensure that your digital campaigns follow the leaders.
Mobile Advertising
If your message is not being optimized for mobile, you are missing opportunities to engage. OEA maximizes our digital platforms to give you a competitive advantage. Utilizing key strategies in user experience, SEO, and responsive design, your digital will garner measurable conversion rates and growing response.
