• Skip to main content
  • Skip to footer
O’Brien et al AdvertisingO’Brien et al. Advertising

Virginia Beach Advertising & Marketing Agency

O’Brien et al AdvertisingO’Brien et al. Advertising
  • Services
  • Work
  • Team
  • Careers
  • Insights
  • Contact
Spread smiles.

January 17, 2019 Leave a Comment

Goal Setting 101

goal setting 101

According to USA TODAY, January 17th is the day your New Year’s resolutions will likely collapse. GREATTTT, only halfway through January and we’re already giving up. But we have a little secret to tell you…Advertising doesn’t give up. We’ve planned for months, quarters, even years to set our clients up for success. And today we’re going to share with you a couple ways to avoid the pitfalls of resolution setting as an advertiser would.

1. Stop setting unreasonable goals! There is a reason you stopped two weeks in, and it’s because they weren’t even attainable in the first place. In the marketing and advertising industry it is imperative we create step-by-step goals that are attainable and trackable.  Our favorite planning method is the WOOP method. According to WOOPmylife.org “WOOP is a practical, accessible, evidence-based mental strategy that people can use to find and fulfill their goals and change their habits.”

OEA pro tip

Save this picture to your phone when you’re stuck, and create your goals with the accessible and attainable WOOP method. 

Wish-Outcome-obstacle-plan

 

2. Track your progress! Find your reason to write! If you need colored pens, highlighters, a new planner, a whiteboard, or the old-fashioned yellow pad and paper, GET THEM. Dedicate a place in your office to TRACK your progress. There are so many apps available right now to keep yourself on track. And the best one is FREE…and her name is SIRI. Take a walk around our office and you will hear multiple OEA employees saying “SIRI remind me to_____” “SIRI create a calendar invite for _____.”

OEA pro tip

Go to the app store and type in progress tracker, and there will be so many you can choose from that will fit your individual needs!

 

3. Give yourself some room to LEARN. Changing old behaviors is a learned skill. It takes time, and it takes practice. Don’t give up on the first sign of struggle. Just revisit your WOOP method, find those obstacles and track them along with your action items, and soon enough you’ll be keeping resolutions all year long!


Thanks for reading and don’t forget to check back in two weeks for our social media OEA PROTIPS for 2019!

#ITSGOODTOBEETAL

Posted in: OEAPROTIPS

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

O'brien et al Advertising O'Brien et al. Advertising
3113 Pacific Avenue
Virginia Beach, VA 23451
P: 757.422.3231
F: 757.422.3439
SWaM logo

Copyright © 2023 O'Brien et al Advertising | Marketing & Design