Media Planning & Buying
Media Platforms Change. The Media Expert Remains The Same.
The media team at O’Brien et al. has a proven track record spanning nearly three decades. With a full focus on maintaining an edge when it comes to new opportunities, negotiation tactics, and irrefutable talent for the science and art of media, you can be sure that your brand ROAS is always closely watched, analyzed, and adjusted for the many new platforms that continue to emerge. Working closely with our account, digital, social, and interactive providers, our media professionals make data-driven decisions that include the following elements:
Media Research
First stop – research. OEA’s media team has built a stellar reputation in the market for understanding how to navigate the competitive landscape of each client. By understanding audience insights, market trends, and analysis, we can meet client needs and maximize ad spend, ROI, and exposure in today’s market that includes having a keen eye for trending AI and data and how to leverage it for our clients.
Media Strategy & Planning
Given the ever-increasing diversity of today’s media outlets, it is more important than ever to have a partner that is not only well-versed in ALL channels, but can integrate the right mix and the right plan and call in the right resources to see your plan through. Robust strategic planning that spans digital, traditional, and non-traditional platforms gives us the flexibility to pivot and make the most of our clients’ ad spends.
Media Negotiation/Buying
This is where relationships, but also experience, are key. While we certainly value our long-standing and positive relationships with our media partners, we also hold them to high standards and expectations on behalf of our clients. You don’t get what you don’t ask for! With over 30+ years of working with local, national, and international media partners, our media team works hard to maximize ad spend, value-add, and other opportunities that arise.
Media Campaign Execution & Management
With a team consistently reviewing performance metrics and data, we can ensure effective, efficient execution, make quick changes based on data and trending, and reach each client’s very individual objectives.
Performance Measurement & Optimization
One of the benefits of having a multi-platform media partner is that before placement is even considered, our digital, media, social, and interactive teams have collaborated to establish what KPIs are most critical for your success. We then utilize the very latest analytics, data, and attribution models to keep you 100% abreast of what’s working, what needs modification, and how different channels are performing to reach your goals.
Media Post-Buy Analysis, including Brand Lift Studies
The post-work work is never done. After the make-goods are made, the clicks are counted and measured, and the analytics are assessed, we’re just getting started. Post-buy analysis and brand lift studies give us the big-picture overview on the success of a campaign, how it resonated with your audience(s), and serves as a roadmap for your next strategy. Put OEA in your mix and you have full access to all the tools, technology, and trending optimization processes to reach higher with every engagement.
