O'Brien et al. Advertising

Virginia Beach Advertising & Marketing Agency

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Chartway Credit Union

Mother and son leaning out of a car window with arms stretched wide on a sunny road

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Chartway’s growth in our region and across the country continues, largely in part to its commitment to creating better member experiences. O’Brien et al. has been fortunate to take part in the creation of the marketing and messaging for both their internal teams and Chartway members. From internal collateral and promotional materials to radio and television, OEA’s multi-platform capabilities and on-time, on-budget approach continue our engagement.

Video & Photography Going up?

Chartway Generations

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Everyone is Welcome

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High-Yield Checking

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Digital Design + Digital Marketing Going up?

Digital Screens

Programmatic Display & Social Ads

Phone showing a Chartway Visa credit card ad, "Earn 2X rewards on qualified purchases," with friends holiday shopping

Member Email Newsletter

Social Media Management Going up?

Reels

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Print & Graphic Design Going up?

Annual Report

Point of Purchase (POP) Display Stands

Three Chartway pull-up banners promoting checking: "Checking that fits your life," High-Yield Checking, and Student Checking

Corporate Wall

Chartway lobby wall with 3D lettering, "Everyone is welcome," surrounded by words like innovate, serve, and shine
Angled view of the Chartway "Everyone is welcome" lobby wall beside glass entry doors overlooking a lake

Business Banking Brochure

Stacks of Chartway Credit Union Business Checking brochures, "Let's grow your business together," with a smiling business owner
Chartway Business Loans and Business Checking brochures with a "5 steps to switching" guide, in a navy folder

Public Relations + Brand Strategy Going up?

Branded Research with National Reach

How Americans Spend, Save, & Borrow

We designed and launched a branded research study that unearthed fresh insights on Americans’ financial habits—then made those insights headline news. With national newswire distribution and award-winning positioning, the campaign generated millions of views and featured the client’s thought leadership about personal finances. Earning a prestigious Diamond Award from America’s Credit Union was the campaign’s crowning achievement.

KPI Highlight

  • National coverage
  • Millions of impressions
  • Industry recognition
Boutique owner holding a credit card to a tablet card reader beside racks of clothing

Summary

From the book for this project on CoverageBook.com

300
Pieces of Coverage

Total number of online, offline, and social clips in this book

17.4M
Estimated Views

Prediction of lifetime views of coverage, based on audience reach & engagement rate on social

1.49B
Audience

Combined total of publication-wide audience figures for all outlets featuring coverage

2.34K
Engagements

Combined total of likes, comments, and shares on social media platforms

67
Avg. Domain Authority

A 0-100 measure of the authority the site coverage appears on (provided by Moz)

234
Excellent Coverage (60+ DA)

Number of pieces of coverage with a DA of 60 or higher

6
Links from Coverage

Total number of backlinks found across all the coverage

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Table No. 31 Tapas & Tonics pop-up caviar appetizer at Catch 31 in Virginia Beach

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When Shamin Hotels approached O’Brien et al. with a vision for a new pop-up dining experience inside Catch 31 at the Hilton Virginia Beach Oceanfront, we saw an opportunity to build more than a marketing campaign, we built a distinct destination brand.

Table No. 31 Tapas & Tonics was conceived as an exclusive, limited-run culinary pop-up. To bring it to life, O’Brien et al. delivered a comprehensive suite of agency services, including holistic brand strategy, visual identity, multi-channel digital marketing, tailored photography, and targeted social media campaigns designed to drive awareness, engagement, and reservations across Virginia Beach.

Brand Strategy Going up?

Turning Oceanfront Energy into an Exclusive Pop-Up

Partnering closely with Shamin’s leadership, we developed Table No. 31. It was a limited-run tapas & tonics pop-up concept located within Catch 31’s private dining space. From day one, we worked together to shape both the creative direction and the rollout strategy.

The goal was clear: create something exclusive, memorable, and aligned with the energy of the Oceanfront. Every detail was designed to feel intentional, from the name, to the table setting, to how the experience was introduced to guests.

Table No. 31 Tapas & Tonics restaurant table setting at Catch 31 Virginia Beach
Table No. 31 crispy fried appetizer served at the pop-up

Social Media Management Going up?

To drive immediate foot traffic and reservation bookings, we launched a multi-faceted digital marketing campaign rooted in hyper-targeted social media advertising and strategic local collaborations.

Social Ad

Table No. 31 social media marketing featuring Tapas & Tonics dishes at Catch 31

Social Ad

Table No. 31 Tapas & Tonics pop-up Save the Date social media advertisement

Social Ad

Table No. 31 deviled egg appetizer served on a wooden platter

Reel

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Results at a Glance

After weeks of collaboration, planning, and execution, the response showed that the concept resonated exactly as intended. Guests embraced the exclusivity and the culinary experience delivered, and the space took on a new energy throughout the run.

Paid Social Media Metrics

> 66,900
Impressions
42,900+
Reach
4,600+
Clicks

But more than the metrics or turnout, what stood out most was the partnership itself. The best work happens when there’s trust on both sides – when ideas can evolve openly and teams move toward the same vision.

LOCAL INFLUENCER PARTNERSHIP

To build awareness and excitement for the very first Table No. 31 Tapas & Tonics pop-up, we partnered with a local influencer to create a strategic, multi-touchpoint content rollout. By leveraging an authentic, trusted local voice, we were able to generate early buzz, showcase the experience, and drive immediate interest in reservations.

The collaboration included a 4-piece content bundle designed to hit audiences across platforms:

  • Instagram story (shared to Facebook) with direct reservation link to drive swift action
  • Newsletter feature to reach an engaged, local audience ahead of the event
  • Facebook & Instagram posts to build awareness pre-event and provide a POV-style recap
  • Reel capturing the full experience, extending reach and longevity of the campaign

The result was a well-rounded launch that combined immediacy (stories + newsletter) with lasting visibility (posts + reel), helping position Table No. 31 as a unique, must-attend dining experience, and setting the foundation for even stronger traction at future pop-ups.

59,363
Impressions
28,817
Reach
1,395
Interactions
Table No. 31 Instagram post featuring caviar, pancakes and potato chips
Table No. 31 Instagram post featuring roasted Brussels sprouts appetizer

Digital Design + Digital Marketing Going up?

Facebook Cover

Table No. 31 Tapas & Tonics Facebook cover featuring appetizers and event branding

Photography Going up?

Table No. 31 restaurant table setting with decorative lamps and patterned table linens
Table No. 31 appetizer featuring seasoned fish, arugula and sliced bread
Table No. 31 table setting with green plate, patterned napkin and gold flatware
Table No. 31 caviar appetizer served with potato chips, pancakes, chives and crème fraîche
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Two smiling people paddling orange kayaks near a wooden pier on the water at Atlantic Shores

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When Atlantic Shores wanted to make sure everyone knew that living the retirement lifestyle could be loads of fun, we were happy to oblige them with fresh, funky messaging that really showcases just how golden the golden years can be. With headlines and imagery that exude a playful, exciting way to live, we helped them embark on a successful campaign that was a true boost to this fun-loving community.

Website Design & Development Going up?

A Website Built for a Months-Long Decision

Choosing a continuing care retirement community isn’t an impulse decision. Families research for months, often several people across several devices, before anyone picks up the phone. Atlantic Shores needed a site that could carry that entire process, one that answered the questions families actually ask, worked as well on a phone at the kitchen table as on a desktop, and made it easy to reach out at the moment someone was finally ready.

We rebuilt the site around how those families search and read, restructuring the content, simplifying navigation, and designing mobile-first. Then we kept going. We review site data continuously and make changes based on how visitors actually behave.

Atlantic Shores website on tablet showing Independent Living Floor Plans with The Thames one-bedroom plan
Atlantic Shores blog on mobile, "News. Views. Must-Dos.," with article cards below
Atlantic Shores website on mobile showing the independent living page, "Make this life your own."
Atlantic Shores website on tablet showing the Harbourway Assisted Living page, "When you need a helping hand."
Atlantic Shores website on desktop showing the "Ask yourself this big retirement question first" section

Turning traffic into leads

A high-traffic site only matters if visitors do something once they arrive. In 2026 we reviewed the pages drawing the most traffic and built three lead magnets matched to what those specific visitors were looking for. The new capture points added more than 115 leads in their first month, on top of the site’s existing conversions, and now feed a monthly nurture campaign. Atlantic Shores is on track for more than 100 new warm leads a month.

54.6%
Engagement rate from organic search
4x
Time on page vs. direct traffic
115+
New leads in the first month of lead capture
100+
Warm leads per month, ongoing

View the Atlantic Shores website

SEO & Website Optimization Going up?

A Strategic Approach to SEO That Drives Results

When Atlantic Shores Retirement Community partnered with us, they were ready to expand their digital reach and attract more qualified leads. Through monthly SEO research, targeted content development, and a deep understanding of how their audience searches online, we helped them gain the visibility they needed—locally and beyond. Today, Atlantic Shores ranks as a top presence in a competitive industry, with measurable growth in traffic and real business results.

What sets this success apart is its staying power:

  • 2x the traffic of their top competitor
  • Top-performing source of site engagement
  • Higher event volume from organic than any other traffic channel
  • Zero cost per click on their now-established search presence

With a strong foundation in place, they’re continuing to grow—without the need for ongoing ad spend.

Atlantic Shores blog page with eight article cards on senior pets, brain games, retiring in Virginia, and caregiving
+200%
Organic traffic in first 8 months
+300%
Organic traffic growth in 1 year
Page 1 Rankings
For all core services
Top 2 Google Result
For “Atlantic Shores” nationally
#1 Local Rankings
For senior living in Virginia Beach
Nationwide Visibility
For “retirement living in Virginia”

Print & Graphic Design Going up?

Print Ads

Hands holding an Atlantic Shores print ad of two women hula hooping outdoors, "Hoop, there it is."
Atlantic Shores print ad of two men fishing from a lakeside dock, "Get hooked."
Atlantic Shores print ad of a couple planting flowers in a garden bed, "Can you dig it?"
Atlantic Shores print ad of a smiling woman serving a pickleball, "Dinks on me."

Direct Mail

Atlantic Shores invitation mailer for the 4th Annual Spring Party at the Point, "Garden party. No white gloves required."

Brand Identity Design Going up?

On-campus Restaurant Logo

Plated steak with roasted potatoes, broccoli, and balsamic drizzle on a white-linen table at The Beacon

Digital Design & Digital Marketing Going up?

Digital Ad

Hand holding a phone with an Atlantic Shores mobile ad: "Fresh air. Great food. Good times. Rethink the idea of retirement."
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Virginia Natural Gas workers performing natural gas utility work in a residential neighborhood

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Gas up Hampton Roads. OEA is delivering the message for clean, safe, reliable Virginia Natural Gas. As a trusted energy resource in the region, VNG has entrusted us with a wide variety of video and informational initiatives. From informative commercials for their Energy Savings Kits to delivering safety messages about Safe Digging, and general branding spots highlighting the clean comfort of using natural gas in the home, we hope you’re inspired to make the switch today!

Print & Graphic Design Going up?

Print Ads

Virginia Natural Gas print advertisement promoting natural gas cooking
Virginia Natural Gas print advertisement promoting the benefits of switching to natural gas

Billboards

Virginia Natural Gas billboard advertising natural gas cooking with a gas stove
Virginia Natural Gas billboard featuring a natural gas burner and Make the Switch message

Student Handout

Virginia Natural Gas Adventures in Natural Gas educational activity book for students

Digital Design + Digital Marketing Going up?

Digital Ad

Virginia Natural Gas digital advertisement promoting comfort, convenience and value
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Outdoor sofa, armchairs, and coffee table set in a modern lobby beneath red-leafed trees

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In a natural move for one of the global leaders in luxury outdoor furnishings, Agio® expanded its reach once more into the travel and hospitality industry. As a trusted partner for over 25 years, OEA was honored to deliver the message of their expansion and their initiative to elevate outdoor spaces around the world. With high-end photography and video, we showcased the impeccable quality of Agio Hospitality’s designs and collections.

Website Design & Development Going up?

Agio Hospitality website homepage on desktop with a lounge set under red-leafed trees
Agio Hospitality website on tablet showing the Resysta all-weather wood page over a green tropical hillside
Agio Hospitality website on mobile showing the Showroom and Trade Shows page for AmericasMart Atlanta
Agio Hospitality website on mobile showing a news article about Resysta at HD Expo 2025
Agio Hospitality website on tablet showing the Why Agio page with a terrace lounge photo
Agio Hospitality website page on desktop with "At home with nature" Resysta section and "Custom looks delivered"

View the Agio Hospitality website

Print & Graphic Design Going up?

Catalog

Hand-drawn diagram of catalog production steps, from photography and art direction to delivery
Four Agio woven lounge chairs around a fire pit table with margaritas on a wood deck by a pool at dusk

Event Booth

3D mockup of the Agio Hospitality trade show booth with a terrace lounge mural and a Resysta wood panel

Print Ad

Digital Design Going up?

Email Banner

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Woman in a pink Moxy Virginia Beach Oceanfront sleep mask lying in a hotel bed holding a coffee

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Moxy Virginia Beach is part of Marriott’s Moxy Hotels collection – a spirited and stylish hotel brand designed for the young and the young at heart.

Grand Opening and Social Presence Launch

Timeline: Pre-Opening through October 10, 2023

When Moxy Virginia Beach Oceanfront was preparing to make its debut on the boardwalk, O’Brien et al. Advertising was brought in from day one to craft, launch, and manage the hotel’s social media presence. From launching their social channels to building community engagement, we set the tone for the hotel’s personality: unapologetically bold, playful, and local-forward.

This included both the main hotel and its signature restaurant concept, Belvedere South.

Phone showing the Moxy Virginia Beach Oceanfront Instagram feed with event graphics and food photos

Brand Strategy Going up?

Brand Voice & Visual Identity

We established a fresh, rebellious tone of voice and visual language that aligned with Moxy’s global brand—but made it unmistakably Virginia Beach. Think: vibrant color palettes, cheeky captions, lifestyle-driven photography, and content that highlighted both the quirky and elevated elements of the hotel and its beachside location.

Moxy Virginia Beach Oceanfront "Beach, Please!" ad with fringe suede boots propped up on a hotel bed
Woman lying upside down on a Moxy hotel bed eating a slice of pepperoni pizza
Five people in black T-shirts and sunglasses posing with colorful balloons at Moxy Virginia Beach
Overhead view of two women with cocktails on a teal sofa beneath pink umbrellas on blue-and-white tile
Mint-garnished citrus cocktail in front of a lit "VA Beach" marquee sign at Moxy Virginia Beach

Social Media Management Going up?

Platform Launch

We launched and managed four key social channels:

We developed platform-specific strategies to speak directly to Moxy’s target audiences: young travelers, local creatives, hospitality enthusiasts, and experience-seekers.

Pre-Opening to Grand Opening

Leading up to the grand opening, we built anticipation with sneak peeks, behind-the-scenes stories, countdowns, and staff features. This content helped build a loyal following and got the local community excited before doors even opened.

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Team members in matching black Moxy T-shirts smiling on the steps outside the hotel entrance

Restaurant-Specific Strategy – Belvedere South

For Belvedere South, located inside Moxy VB, we developed a parallel but distinct identity that reflected its elevated menu, cocktail culture, and boardwalk views. The account highlighted food photography, chef and mixologist features, seasonal offerings, and local partnerships.

Content Creation & Strategy

  • Regular content shoots with photography and short-form video tailored to each
    platform
  • Curated reels and trending audio to drive organic reach
  • Community management and engagement strategies
  • Cross-promotion with local influencers and tourism partners
Belvedere South Instagram feed grid of diner brunch dishes, sandwiches, shrimp, and cocktails

Results at a Glance

(As of October 10, 2023)

MoxyVB Instagram

> 6,500
Followers

Within 4 months of opening

8-10%+
Engagement

Posts regularly exceeding high engagement rate for a new hospitality account

2,000+
Views on Reels

Leveraging trending audio and playful visuals

Belvedere South Instagram

Strong Niche Audience

Local foodies, hotel guests, and event-goers looking for boardwalk dining experiences

Laid the Foundation

For future campaigns like brunch promos, live music nights, and seasonal menus

Facebook & LinkedIn

Events & Buzz

Facebook served as a strong platform for community events and grand opening buzz

Innovation & Opportunity

LinkedIn positioned the hotel as a place of innovation and opportunity in the local hospitality space, with employee spotlights and updates on property milestones

Why It Worked

By combining strong visual storytelling, brand-consistent messaging, and a hyper-local strategy, we didn’t just announce a hotel—we introduced a new personality to the Virginia Beach scene. Our collaborative approach with the Moxy team ensured we captured the spirit of the brand while speaking directly to the community. From concept to cocktails, soft openings to sold-out weekends—O’Brien et al. Advertising was proud to help shape the voice and vibe of Moxy VB and Belvedere South.

Local Influencer Connections

We collaborated with local influencers to spark an authentic launch buzz for Moxy Virginia Beach Oceanfront. From exclusive behind-the-scenes sneak peeks to oceanfront live reels, their captivating content drove thousands of views, generated real-time engagement, and positioned Moxy as the must-stay destination. We even partnered on exclusive giveaways—offering followers chances to win staycations and branded merch—which amplified reach and excitement. The result? A wave of brand awareness and on-property buzz that put Moxy Virginia Beach Oceanfront on every traveler’s radar.

821,613
Impressions or Views
735,878
Reach
50,514
Interactions
Instagram paid partnership post of a citrus cocktail with an orange slice and strawberry, from @moxyvb
Instagram post of a smiling guest taking a selfie under the pink Moxy sign at the hotel entrance

Digital Design + Digital Marketing Going up?

Display Ads

Moxy Virginia Beach Oceanfront display ad: two women laughing on a balcony with cocktails, "Ready to play?"

Social Posts

Woman in a yellow suit holding a book at a neon-lit cocktail bar, "Join the Moxy Crew!" hiring graphic
"Enter our giveaway!" Moxy graphic on a purple background with a white squiggle pattern
Belvedere South Coffee Shop & Diner "Coming soon" graphic over a purple-tinted stack of pancakes
Pink Moxy flask reading "Judge me all you want" beside a Moxy water bottle on the beach
"Are you there June? It's me, Moxy." graphic announcing the June 2023 opening
"Moxy is in the water" opening June 2023 graphic with playful illustrated characters on purple

Print & Graphic Design Going up?

Banners at Pharrell Williams’ Something in the Water Festival 2022

Moxy hotel balcony banners spelling "Moxy June 2023" above a "Beach, Please!" banner
Purple "Scan for a good time" QR code banner on a construction fence outside Moxy Virginia Beach

Photography Going up?

Woman holding a poker chip to her eye under the neon CHECK-IN! sign at Moxy Virginia Beach
Two women in pajamas singing and dancing on a hotel bed with balloons, one holding a pink hair dryer
Woman in a white robe holding a pink hair dryer at a hotel room vanity with a lighted mirror
Two women laughing while playing shuffleboard at Moxy Virginia Beach, with surfboards on the wall
Keep exploring our work
Ulysses S. Grant character in a bowler hat and black gloves holding up a $50 bill on a city street

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Always a brand to re-energize and evolve, Liberty Tax® wanted to reestablish themselves as experts in the industry with a new branding campaign that appealed to multiple audiences. O’Brien et al. delivered with TV, radio, guerrilla marketing, PR, and an award-winning augmented reality campaign.

Video & Photography Going up?

Liberty Tax Augmented Reality Campaign

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Print & Graphic Design Going up?

Liberty Tax print ad with a Ulysses S. Grant $50 bill portrait and the headline "Want $50?" promoting an augmented reality app experience

Public Relations + Brand Strategy Going up?

Presidents’ Day Gets a Makeover

To bring attention to a fresh branding campaign push, we helped Liberty Tax create an iconic Presidents’ Day brand activation in New York City for its $50 bill referral incentive. A Ulysses S. Grant impersonator created priceless unscripted sidewalk encounters with NYC locals and tourists and starred in scheduled and impromptu media appearances. The quirky, creative, and totally on-brand activation and engaging social captures were a big hit with Liberty Tax’s “fanatical” customer base.

KPI Highlight

  • Buzz-building social content
  • Strong Gen Z and Millennial engagement
Performer dressed as Ulysses S. Grant in a top hat holding a Liberty Tax "Want $50?" flyer in Times Square
Ulysses S. Grant character in a top hat and black coat standing in front of an ABC broadcast set in New York City
Ulysses S. Grant character posing with two people in a 106.7 Lite FM radio studio during a Liberty Tax promotion
Ulysses S. Grant character with a microphone showing a flyer to two passersby in Times Square during a Liberty Tax street promotion
Pie charts of Liberty Tax campaign media pickup by source type, led by broadcast media at 48.6%, and by industry, led by media and information at 78.2%
Person in a Statue of Liberty costume with a red "Liberty Tax" sash, green face paint, and a crown, pointing upward
Liberty Tax sign waver in a Statue of Liberty costume holding a "We Do Taxes" arrow sign outside a Liberty Tax office
Smiling Liberty Tax sign waver in a Statue of Liberty crown and sash waving in front of a Liberty Tax storefront

“The team at OEA has become an extension of Liberty Tax Service, ready and willing to accept any task with enthusiasm.”

Martha O’Gorman, Chief Marketing Officer
Liberty Tax Service
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Family walking through beach dunes carrying colorful inflatable tubes on a sunny day

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Seeing is believing. As a regional leader in comprehensive eye care, Beach Eye Care recruited O’Brien et al. to create a more engaging web and social presence to serve its patient base. From adding new, convenient functionality to providing information on specialized eye care issues, OEA helped Beach Eye Care continue to meet and exceed their patients’ expectations.

Brand Strategy Going up?

Elevating a Trusted Local Leader

For Beach Eye Care, our focus wasn’t reinvention—it was elevation. With decades of leadership and a deep, local legacy, we built a brand strategy that reminded patients what truly sets them apart. From emphasizing their high-tech, high-touch care model to positioning them as the trusted alternative to private equity providers, our messaging centered on education, innovation, and the deeply personal Beach Eye Care Difference.

Experience the Beach Eye Care difference

Website Design & Development Going up?

Better Results Without a Rebuild

Beach Eye Care had a site that worked, a strong local reputation, and a real competitive threat from private-equity-backed practices moving into the market. What they needed was for the site to keep getting better.

So that’s what we’ve done, continuously. We’ve adjusted page layouts, resequenced content so the information patients look for first appears first, and added video where showing beats telling. In April 2026 we restructured the blog into an educational resource center built around LASIK and comprehensive eye care, positioning Beach Eye Care as the authority patients find while researching, not just the practice they book with afterward.

Beach Eye Care website on tablet showing the LASIK page, "Laser Vision Correction Surgery"
Beach Eye Care website on mobile showing the home page, "Current Specials", "EVO ICL - Implantable Collamer Lens"
Beach Eye Care website on mobile showing the LASIK page, "The Beach Eye Care Difference" comparison chart
Beach Eye Care website on tablet showing the Wavelight Plus page, "The Future of LASIK Has Arrived in Coastal Virginia"
Atlantic Shores website on desktop showing the "Find Answers to Your Questions about LASIK" section

Results of Continuous Optimization

The results compound. Organic traffic had sat below 3,000 clicks a month for two years. After the structural changes, Beach Eye Care hit more than 3,500 clicks in a 28-day period, their best month in over two years of tracking, and the new traffic is landing on their highest-value services rather than arriving incidentally. Engagement rate, session duration, and organic conversions have all risen alongside it, which tells us visitors are finding what they searched for.

3.5K
Organic clicks in 28 days, a two-year high
53
Keywords in the organic top 3
2 years
Plateau broken by structural changes

View the Beach Eye Care website

Print & Graphic Design Going up?

Print Ad

Hands holding a Beach Eye Care print ad, "Our doctors are the difference," with a smiling couple and doctor headshots

Digital Design & Digital Marketing Going up?

Display Ad

Phone showing a Beach Eye Care mobile ad, "I trust the LASIK leader," with $1200 off LASIK and a free consultation

Email

Social Media Management Going up?

Testimonials

Phone showing a five-star patient review of Beach Eye Care and Dr. David Tang

Reels

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Posts

Beach Eye Care post, "Proud to serve our community for 30+ years," four team members in scrubs, Best of badge
Myth vs. fact graphic over blue-tinted carrots: carrots support eye health but won't correct vision problems
EVO ICL social graphic, "Advanced vision correction, a safe, proven LASIK alternative," with a close-up of the lens
Smiling woman in a hard hat and safety glasses, "Your vision. Your work. Our priority." with phone number
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