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Seeing is believing. As a regional leader in comprehensive eye care, Beach Eye Care recruited O’Brien et al. to create a more engaging web and social presence to serve its patient base. From adding new, convenient functionality to providing information on specialized eye care issues, OEA helped Beach Eye Care continue to meet and exceed their patients’ expectations.
Brand Strategy Going up?
Elevating a Trusted Local Leader
For Beach Eye Care, our focus wasn’t reinvention—it was elevation. With decades of leadership and a deep, local legacy, we built a brand strategy that reminded patients what truly sets them apart. From emphasizing their high-tech, high-touch care model to positioning them as the trusted alternative to private equity providers, our messaging centered on education, innovation, and the deeply personal Beach Eye Care Difference.
Website Design & Development Going up?
Better Results Without a Rebuild
Beach Eye Care had a site that worked, a strong local reputation, and a real competitive threat from private-equity-backed practices moving into the market. What they needed was for the site to keep getting better.
So that’s what we’ve done, continuously. We’ve adjusted page layouts, resequenced content so the information patients look for first appears first, and added video where showing beats telling. In April 2026 we restructured the blog into an educational resource center built around LASIK and comprehensive eye care, positioning Beach Eye Care as the authority patients find while researching, not just the practice they book with afterward.
Results of Continuous Optimization
The results compound. Organic traffic had sat below 3,000 clicks a month for two years. After the structural changes, Beach Eye Care hit more than 3,500 clicks in a 28-day period, their best month in over two years of tracking, and the new traffic is landing on their highest-value services rather than arriving incidentally. Engagement rate, session duration, and organic conversions have all risen alongside it, which tells us visitors are finding what they searched for.
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Print & Graphic Design Going up?
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Digital Design & Digital Marketing Going up?
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Social Media Management Going up?
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