O'Brien et al. Advertising

Virginia Beach Advertising & Marketing Agency

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Chock full o’Nuts Coffee

Close-up of a New York brownstone with carved stone stairs, arched windows and an ornate doorway, used for Chock full o'Nuts' NYC branding

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Full-on engagement is a must when you’re fortunate enough to work on messaging for an iconic brand like Chock full o’Nuts. From package design, print, and point-of-purchase materials to bold, engaging social media that speaks to the Chock full o’Nuts loyal fan base, the O’Brien et al. team’s passion is to elevate every brand.

Video & Photography Going up?

“What’s Your Heaven?” Social Video

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Print & Graphic Design Going up?

Print Ads

Vintage black-and-white print ad of men chatting in a café with Chock full o'Nuts coffee cans, "Wireless Café" and "100% Coffee. No Nuts."
Vintage black-and-white "Chat Room" print ad of two women and a toddler on a porch with Chock full o'Nuts coffee, "100% Coffee. No Nuts."
Vintage "Social Network" print ad of four women having coffee in a living room, with Chock full o'Nuts cans and mug in the foreground

Packaging

Chock full o'Nuts Premium Selections single-serve cup boxes in Midtown Manhattan, Soho Morning, Upper West Side and Colombian blends beside a brewer

Public Relations + Brand Strategy Going up?

Chock full o’Nuts – Lights, Camera, Coffee!

Helping Chock full o’Nuts coffee leverage its starring role on NBC’s The Celebrity Apprentice required a masterclass in integrated marketing to ensure this national TV appearance had airtight coordination. The heart of OEA’s comprehensive PR strategy was a live “war room,” complete with real-time social media monitoring, CRM coordination, and embedded reporter integration. From celebrity tie-ins and contest activations to website load testing, rapid-response issues management, viral social engagement, and next-day buzz management, OEA helped this legacy brand feel brand new.

KPI Highlight

  • 6M+ show impressions
  • Top-tier business press coverage and triple the earned media exposure
  • 20% lift in social engagement
  • Refreshed Gen Z-friendly brand identity
Surprised vendor in a Chock full o'Nuts cap at a branded New York coffee cart while a woman photographs a customer holding a mug
Chock full o'Nuts logo on green background announcing the brand is on The Celebrity Apprentice, Monday January 19 on NBC
Behind-the-scenes photo of a Geraldo Rivera in a white tuxedo shirt and two women laughing and dancing during a Chock full o'Nuts video shoot
Geraldo Rivera in a white bow tie and tuxedo jacket and dancers holding Chock full o'Nuts Original coffee cans in a New York park
"Prepare for the Chockarazzi" Chock full o'Nuts coffee cans, mug and single-serve box on a spotlit stage for NBC's The Celebrity Apprentice
Marketing overview for Chock full o'Nuts 2015 The Celebrity Apprentice campaign: digital ads, FSI coupons, AARP ad, shippers and social media
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