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Always a brand to re-energize and evolve, Liberty Tax® wanted to reestablish themselves as experts in the industry with a new branding campaign that appealed to multiple audiences. O’Brien et al. delivered with TV, radio, guerrilla marketing, PR, and an award-winning augmented reality campaign.
Video & Photography Going up?
Liberty Tax Augmented Reality Campaign
Print & Graphic Design Going up?
Public Relations + Brand Strategy Going up?
Presidents’ Day Gets a Makeover
To bring attention to a fresh branding campaign push, we helped Liberty Tax create an iconic Presidents’ Day brand activation in New York City for its $50 bill referral incentive. A Ulysses S. Grant impersonator created priceless unscripted sidewalk encounters with NYC locals and tourists and starred in scheduled and impromptu media appearances. The quirky, creative, and totally on-brand activation and engaging social captures were a big hit with Liberty Tax’s “fanatical” customer base.
KPI Highlight
- Buzz-building social content
- Strong Gen Z and Millennial engagement
“The team at OEA has become an extension of Liberty Tax Service, ready and willing to accept any task with enthusiasm.”
Martha O’Gorman, Chief Marketing Officer
Liberty Tax Service
