Public Relations
People will talk. Tell them what to say.
Stop the presses and bulk up the social media because Public Relations has evolved, just like every digital, social, marketing, and media channel. This diversification gives OEA’s PR professionals access to creative and effective ways to keep our clients’ brands in the spotlight. With revolutionary AI and Data Analytics, integrated marketing efforts, and the push for more digital storytelling, while our award-winning PR team has decades of laurels and commendations, we also have the tools to integrate timely compelling messaging with trending corporate initiatives that include sustainability, DEI, crisis management, and corporate social responsibility.
Branding
OEA’s team has well over 30 years of managing brand identities and maintaining their presence in local publications, online, and in local and national media. Differentiating our clients and their brands are key goals of our PR team and has earned us the trust and longevity of our client base.
Coverage Analysis
We keep a close watch on a wide variety of elements of brand presence and media coverage. The systematic review allows us to maintain quality, tone, reach, and impact. This allows us to measure the effectiveness of our PR tools and activities, analyze data, and develop new strategies. The increased use of AI in the mix gives us new tools to increase response times and use current data to create strategy.
Crisis Communications
In the event a client is facing unexpected challenges, crisis and reputation management are critical to maintaining brand trust and minimizing damage. Our PR resources include tactical execution and communication to respond to incidents that pose a challenge to brands. OEA is on target with reputable insights and tools to navigate the most positive outcome.
Earned Media
One of the greatest assets in the PR realm, earned media gives your brand increased credibility and exposure as it comes from independent sources without incurring direct ad spend. The magic with OEA’s team is that we maintain close, enduring relationships with local media outlets and utilize all the tools to create newsworthy content, leverage social media, and any other channels that express an interest in our clients’ activities.
Issues Management
Delicate issues for a brand require forethought, planning, and strategic management of communication and messaging. Our PR professionals are poised at management counseling, working with legal counsel, and fielding challenges by addressing PR issues with internal, external, investor, governmental, and regulatory audiences.
Media Monitoring
Utilizing the latest PR tools and platforms, OEA can closely look at content activity and provide opportunities for clients to engage. The result is increased social engagement, media coverage, and SEO benefits.
Media Relations
With well over thirty years of expert PR activity, accolades, and relationship building, our PR resources are well-connected and provide us many opportunities to reach our clients’ media objectives. By forming close ties over time with local journalists, bloggers, influencers, and media outlets, we are poised to act with intention and with strategic goals in mind.
Media Training
Effectively offering media training as needed gives brand principals and advocates the tools and skills to effectively convey messaging to the press.
Message Points
When coupled with media training and strategy, OEA’s ability to create clear communication for our partners allows us to ensure that their brand, marketing, and messaging remain relevant.
PESO (Paid, Earned, Shared, Owned)
A key component of what OEA offers its PR partners is to strategically integrate PESO opportunities to maximize engagement for the brand across all platforms.
Press Releases
Keeping abreast of client and media activity, we are always poised to craft content-rich press releases to keep brands in the public eye and inform stakeholders about important news and developments.
