Social Media Management
Brand Congeniality.
Your message deserves more than a post—it deserves precision. At O’Brien et al., our integrated team of digital, social, and creative pros ensures every piece of content hits the right audience, on the right platform, at the right time. We back every post with strategy, data, testing, and smart pivots to keep your brand on point and your goals on track.
Unlike siloed agencies, our in-house team works shoulder to shoulder—and alongside trusted vendor partners—to develop and execute custom strategies that align with your brand voice and business objectives. From concept to content to campaign, we deliver a seamless process and measurable results.
After assessing your goals, we build a detailed content calendar, create scroll-stopping posts, and handle it all—organic and paid. You’ll know what’s going live, where, when, and why. And we’ll keep optimizing along the way.
Our services include:
Platform Development, Strategy, & Management
Creating a carefully planned social media endeavor requires that we know your audience, where they live, and where they engage on social media. Our social crew delivers all the details, utilizes all the things to optimize your message, your media, your website, and to most of all deliver results.
Content Creation & Scheduling
Our strategy and social team also includes our design and content teams, so that you get messaging in the right tone, at the right time.
Copywriting for Organic Posts & Campaigns
Maintaining a consistent brand voice is important to create loyalty, interest, and genuine engagement. OEA utilizes the tech and platforms to include SEO and the natural language to boost your rankings and increase conversion.
Template, Profile, & Cover Photo Design
Repetition and cohesion build followers. Creating a template for your social media posts gets viewers accustomed to finding, liking, and looking forward to your next engagement.
Photography & Video Production
Have phone. Will travel. Have in-house video. Will travel. OEA’s in-house capabilities differentiate us from many integrators because we are local, available, and have the skillsets and flexibility to be where your message is and make sure it’s seen.
Paid Campaign Development & Optimization
Again, integrated platform strategy and management paired with killer creative and engaging brand messages help build trust and excitement around your brand. Our expertise, innovation, and efficiency in making data-driven decisions help you build on your brand objectives.
Audience Targeting & Engagement
Targeting your audience and A/B testing are the norm. The data and insights derived from these activities promote cost efficiency, higher conversion rates, and ongoing, consistent improvement of your message and your success. In short, what’s working stays, what’s not is easily and quickly changed.
Influencer & Partnership Collaborations
Because we value integration, relationship, and innovation, we embrace the opportunity to partner with influencers, bloggers, industry professionals and engage every chance to mix platforms and partnerships to create new ways to boost connection, interest, and activity.
Trend Spotting & Implementation
Social never sleeps. Utilizing the very latest technology and tools in content creation changes daily. OEA uses a constantly evolving mix of developments in AI integration, shortform video, niche channels, user-generated content. Whatever is next – we’re going to help you integrate it if it suits your brand and your objectives.
Story & Reel Templates
OEA believes in the power of storytelling. Which is why we insist on developing a content strategy that fits your brand and your audience. This paired with our in-house photo/video/production capabilities gives us everything we need to create content with legs and templates to create cohesion.
Data Visualization, Polls, & Quizzes
Everyone loves an infographic. Our interactive, digital, and social professionals can develop interactive, engaging campaigns to gather data from, amuse, or simply delight your customer.
Brand Style Guide Creation
Synergy is key. Ensuring that your social, digital, and other platforms adhere to your brand standards is important in acquiring and maintaining loyal followers.
Performance Tracking, Audits, & Reporting
Data, data, data. Along with our content, design, and UX tools, we follow up every campaign with full-on auditing, so that together we can establish what’s working, what’s not, and most importantly – what’s next?
