The Place:
Here! O’Brien et al. Advertising at the Virginia Beach Oceanfront. Fantastic national and local clients and an amazing culture. This is the place you want to be!
The Position:
Social Media Director
Conceptualize and manage content development for all social media channels, as it supports overall brand awareness, eCommerce, and external partnerships.
Evaluate and build organic and paid opportunities for brand partnerships with influencers, like-minded brands, retailers (including current wholesale accounts), events, brand ambassadors etc.
Campaign set-up, execution, and reporting.
Oversee development of content calendar and social-specific content production; ensuring brand priorities, eCommerce sales goals from social channels, and brand standards are met.
Collect, record, and continually analyze performance metrics for all social campaigns and make strategic organic and paid recommendations on how to exceed KPIs and optimize; based on data.
The Person:
At least 3 years’ experience in a social media role.
Stellar communication, writing and editing skills, with painstaking attention to detail.
Confident project manager, collaborator and multitasker.
Ability to work independently and collaboratively with service mindset.
Expert in Facebook, Instagram, Twitter; proficient other platforms, including Pinterest and LinkedIn.
Responsibilities include:
Performs high-level industry-specific research, deconstructing relevant case studies and uncovering insights.
Coordinates with lead strategists, researchers, account planners, media and creative people to architect and direct the execution of all social media initiatives.
Coordinates, directs and leads the daily production of content.
Drafts briefs based on findings from research and industry observations.
Educates and inspires teams in external disciplines
Drafts participation guidelines for brands’ engagement in social networks.
Contributes to account planning discussions and insight briefs
Think you’d be a great fit?
Shoot us your resume and a cover letter and let’s get this party started! Please contact Dave Paulus at dave@obrienetal.com