With a 125-year heritage of serving the citizens of Norfolk and Hampton Roads, Lake Taylor provides rehabilitative, long-term and palliative care. As health care needs continue to evolve, the OEA team is proud to provide the strategy, messaging and PR support to continue their mission.
For nearly two decades, Lake Taylor Transitional Care Hospital has entrusted its brand to O’Brien et al. OEA’s integrated approach has maximized Lake Taylor’s marketing investment for the non-for-profit healthcare facility. Everything works together – the advertisements, the look of our brochures, our interactive website, our promotions and publicity – all reflect a consistent look and message about that transition from hospital back to home. That’s what our NOW I CAN campaign expressed and that’s why it was so successful – and continues to be.
Thomas J. Orsini, President & CEO
Lake Taylor Transitional Care Hospital
‘NOW I CAN’ Collateral Package




“Now I Can” 1:00 Radio Spot
Renovation Invitation

Renovation Highlight Video
Skills
Brand Strategy
Copywriting
Website Design
Radio Production
Copywriting
Website Design
Radio Production
Video Production
Print Design
SEO
Print Design
SEO