Always a brand to re-energize and evolve, Liberty Tax wanted to reestablish themselves as experts in the industry with a new branding campaign that appealed to multiple audiences. O’Brien et al. delivered with TV, radio, guerrilla marketing, PR and an award-winning augmented reality campaign.
The team at OEA has become an extension of Liberty Tax Service, ready and willing to accept any task with enthusiasm.
Martha O’Gorman, Chief Marketing Officer
Liberty Tax Service
Liberty Tax Augmented Reality Campaign Presidents’ Day 2018
Ulysses S. Grant “Score a Cool $50” :30 Radio Spot
“Gospel Choir” :15 Commercial
“Tailgate” :15 Commercial
“Flower Shop” :15 Commercial
“You Do Life. We Do Taxes” :30 Radio Spot
“It all started” Napkin Booklet